We design solutions for bold organisations, large and small.

The Harbor is a design and strategy studio working with globally minded brands in branding, web, and product design.

What we can help you with

Branding &

Brand Strategy

Logo & Brand Identity

Brand Strategy and Positioning

Brand Audit

Creative Development

Web &

Product Design

Web Design

UX Design

UI Design (Web and Mobile)

User Analysis & UX Research

Prototyping & Testing

Research

Ethnography

Focus Groups

In-depth Interviews

Mobile/Remote Research

The work we do

Great design is about people

We bring our experience in design and research to the table to build brands and products with users and consumer always in the center.


Our projects go through 5 stages:

Stage 1

Getting to know you

Great design is about getting to know the people who are going to consume it, but it’s also about getting to know the client.


We believe in building long-lasting relationships with our clients, and for that to happen we need to know what you and your business are all about (trust us - it saves a lot of time further down the line).

Stage 2

Exploration

We dig around the problem. We talk to your consumers and find out what’s going on. We look for areas where we can make things better, and for new ways of doing things.


We figure out what we didn’t even know that we didn’t know. Then we map all of that out and go figure how we’re going to get there.

Stage 3

Strategy

We use the insights uncovered to create a solid strategy and a blueprint for the work ahead.


Once this is solid, we go into open waters and get to sailing.

Stage 4

Design

We prototype, test, prototype some more, and continuously improve on the vision to make something that we are confident will float. We love iterating and learning as we go along, and we know that the end result is so much better because of it.


Once we’re happy with where we are, it’s time to throw down the anchor and implement.

Stage 5

Implementation

We don’t think the work is done just yet. We stay with you through the implementation process to make sure everything is working, and fits all the requirements we agreed on earlier in the process.

About us

Nice to meet you

We are a boutique design and strategy studio based in Rio de Janeiro and São Paulo, working with global brands, small businesses, and bold entrepreneurs.


The Harbor is the creation of brothers Lucas and Thiago Fontes. A designer and a researcher with a combined experience of over 20 years working around the world with some really cool brands. Loads of agencies out there say they’re like family - well, we’re literally family.


We love the collaboration, the drive, and the creativity that emerges when you bring inspired people together to solve complex challenges. And we wanted to do it with people who are passionate about their business.

What we’re into:

We’re into a bunch of things, but above all, we’re into doing work we love. We are always transparent, we explore ideas beyond the obvious, and we love to have fun while doing it (if you can’t crack a joke now and then, what’s the point, huh?). We’re into clients who are like us, because we found out that our best work happens when everyone enjoys the process (oh, and we do enjoy a clearly laid out process).


We’re NOT into:

Large pimped-out offices that cost a fortune and makes us charge way more for the work (you do know you pay that bill, right?); being “suppliers”; playing it safe; and not being proud of what we deliver. Oh, and traffic. We hate that.

Lucas Fontes

Strategic designer and the man behind the brands we create.


His work has taken him from Brazil to Spain, to Germany, and back to Brazil (where he now takes great pride in waking up super early to surf before getting to work).


Prior to The Harbor, Lucas has lent his talents to organizations like Konica Minolta, Panasonic, MILAN, and CERN.

“I was most impressed by the team, in particular with Lucas’ dynamism and pro-active approach to the assignment we gave him and the team. Lucas is creative, inspirational, takes self-initiative and presents his work well. It has been a pleasure to work with him.”


Markus Nordberg

Head of Resources Development at CERN

Thiago Fontes

A researcher and strategist, Thiago has been working with brands from across the globe for over 10 years.


Thiago is based in São Paulo and unfortunately cannot go surfing in the morning. Instead, he uses his free time exploring nice restaurants and bars around the city.


Prior to The Harbor, he led James Insights, a research and strategy studio working with brands like Netflix, Spotify, Smirnoff, and L’Oreal.

“Thiago is a great and easy person to work with. Is not common to find a researcher with a strong tech background and knowledge about this market as he has. He really takes the conversation to the next level, providing actionable insights to help our business grow.”


Alberto Kok

User Research at WhatsApp Inc.

Let’s build something amazing together

hello@weareharbor.co

+55 11 97227-8448

Based in Brazil

© 2020 The Harbor